In 2019, the real estate industry celebrated 100 years of open houses. Over the course of those decades that real estate professionals have been hosting open houses, they have evolved, and in some cases, disappeared. Since the arrival of the COVID-19 crisis, the real estate industry has scrambled to evolve once again. That includes if, and how, open houses are conducted. At the guidance of the National Association of Realtors, open houses during this time should look different and those marketing properties have found new ways to make touring the home virtually accessible.
The traditional open house is what we’re all widely familiar with. It’s hosted by a real estate agent and potential home buyers are allowed to come and go while they tour the property. However, since the COVID-19 outbreak, the National Association of Realtors has advised suspending in-person open houses. While this is simply a guidance to brokers, many state and local governments have also enacted “shelter-in-place” orders which deem in-person open houses not permissible.
Virtual Open Houses: A Quick Guide
What is the Difference Between a Virtual Tour and a Virtual Open House?
Many programs exist to provide 24/7, 360-degree virtual tours to buyers. While a virtual tour is the first step any prospective homebuyers should take, if interest is there for that property, a guided tour would be the next step. The difference between virtual tours and virtual open houses are that a real estate professional will guide you through the open house while virtual tours are completed on your own. Virtual tours can be completed from the listing page of a property without any prior scheduling. Virtual tour software goes beyond photography and provides 3-D, walking virtual tours of a property. This allows potential buyers to feel like they are literally standing in the middle of the room touring the home, but without having to leave the comfort of their own home.
Virtual open houses can help provide more insight to potential homebuyers. They’re usually scheduled after you took a virtual tour or looked through the listing’s photos and felt interested enough to see the property in all its glory. Buyers can schedule a virtual open house with an agent directly from the Homes.com listing page. As in-person open houses and home tours are suspended, the prevalence of virtual tours will be of paramount importance.
Having these services are a crucial part of an effective real estate marketing plan during this time, so if you’re looking to sell, make sure you can find an agent that has the capability to utilize virtual tours and open houses.
Questions to Ask, or Be Prepared for, During a Virtual Open House
While your agent helps conduct the virtual open house, it’s always good to be prepared in advance with a list of questions for each property you’re going to see (virtually, that is). Start gathering your list after, or during, the virtual tour of that property. You can find a list of questions to start here, but also take into consideration that you’ll want to know the following:
- What’s the neighborhood like? Is it safe and walkable? Are there kids in the area and is it in a good school zone? These questions are important to ask local real estate agents, so make sure you’re working with someone who is familiar with the area you’re shopping around in.
- Are the current owners living in the home? Is it move-in ready? If the current owners are still living on the property, get an idea for the length of time to help set a basis for when you’ll be moving.
- Is the home in a flood zone? If so, what does the cost of flood insurance look like? If you’re in a coastal city or living near a body of water, these questions are pertinent to ask during the virtual open house.
Looking to Sell? Try These Alternatives in Addition to Virtual Open Houses
Despite a pandemic, many homeowners still need to sell their home which requires creativity on the part of the listing agent to market the home effectively and safely. By hiring an experienced and innovative real estate professional to the list a home, homebuyers can be rest assured that Realtors are working to reinvent the wheel and best serve their clients through a host of options.
While hiring a list agent that understands the value of professional photography over cell phone list photos has always been crucial, the quality of digital images is even more important as more buyers will be searching on sites like Homes.com. By incorporating high resolution professional photography into the marketing plan, homes have statistically sold 32% faster.
The rule of real estate is location, location, location. Even with the best professional photography and 3D tours of a home, many of these options lack the ability to properly view the location of the home. By incorporating drone images and video into a marketing plan, home buyers can evaluate surrounding conditions, proximity, as well as other factors. In fact, homes with aerial & drone photography sold statistically 68% faster than listings without aerial images.
As Realtors work to promote social distancing and safe practices, they have not slowed in their efforts to effectively assist buyers and sellers. If anything, real estate professionals are working harder than ever to reinvent the wheel and evolve in an ever-changing climate. While open houses and real estate marketing may look different than before, the real estate industry has incorporated multiple tools that adhere to social distancing guidelines without sacrificing the exposure of available properties.